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Search Engine Optimization | Web Pros
29 December 2011
Category:
Website Design
Comments: Comments Off on Search Engine Optimization

Search Engine Optimization

Search Engine Optimization is the most effective internet marketing tool. It is also known as search engine positioning or

Search Engine Optimization

placement. It is the process of improving your website by utilizing techniques to enable it to rank higher in search engine results pages, such as Google, Yahoo and MSN. Our SEO consulting services are the smartest online advertising investment you will make.

We include a basic search engine friendly package in all our website design services which submits your website to the top search engines. If you decide to maximize your business potential online our experienced team of SEO specialists will consult with you to develop a bespoke interactive marketing campaign to deliver tried and tested return on your investment. SEO also includes one way text links development those links will help increase your ranking and increase your traffic accordingly, they must be done in a white hat type of development

Our Search Engine Optimization Services Include:

  • · Pay Per Click Management (PPC)
  • · SEO Copywriting and Content Improvement
  • · Keyword analysis and selection
  • · Link popularity enhancement
  • · Meta tag development and implementation

Pay Per Click Marketing Management (PPC)

Pay Per Click (PPC) Marketing is where your business only pays when a user actually clicks through to your website from a text ad. We specialize in positioning your website within search engines “sponsored search” results page to achieve optimal exposure.

Pay Per Click Marketing is a precise and targeted vehicle to increase internet sales. It allows you to directly interact with those actively searching for your product/services and convert them into new sales and repeat customers.

We provide optimal solutions for PPC marketing. Our Search Marketing Department manages, optimizes and grows PPC campaigns.

SEO Copywriting and Content Improvement

SEO Copywriting refers to rewriting the existing webpage content to improve its search engine placement. SEO Copywriting requires skill to integrate popular search terms and keywords seamlessly within the website text.

In most cases, web users make up their opinion about a website and the corresponding business in the first few seconds. Your online content should help your user find the information they’re looking for as fast as possible, reducing frustration and driving them to your competitors.

Good website content improves user experience, a factor that plays critical role in converting website visitors to customers. Our SEO copywriters are specialists in getting the correct message across to potential customers while satisfying the requirements for high search engine placement.

Keyword Reseach and Placement

Keyword selection often begins with the unique domain name or web address for your website. Keywords play an important part in the SEO strategy of your business and are an integral part of all our Search Engine Optimization service offerings. They provide a fundamental methodology to optimize your search engine placement. Our consultants will help you conduct Keyword research and selection and advise you on the various integration techniques.

Link Popularity Enhancement

Link popularity is one of the most influential factors for determining how well a website will perform in search engine rankings. Search engines assign a quality factor for each link that points to your website. The number of high quality links that point to your website is also a determining factor in your search engine placement. Our consultants can advise on the most effective strategies for enhancing your websites link popularity.

Meta Tag Development and Implementation

Meta Tags are another tool utilized by search engines to search and display relevant search results. Our SEO specialists work side by side with our website design teams to create relevant Meta Tags in the HTML source code of your website. This compliments our range of SEO services and ensures you enjoy high search engine placement.

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