(Click image to zoom)
Here is an example of the statistics of a site one of our competitors did. They focused too much on flashy design and did not properly optimize the site for the search engines. As you can see the overall traffic is very low, only a few hits a day. The largest source of traffic is referring sites (links from other websites) and a very large percentage of the visitors over 1/3 are not new. This website is not attracting new customers. Direct traffic (people typing in the domain name) is also a significant percentage nearly 10%. The person who purchased this site ended up paying thousands of dollars for something that looks good, but is entirely useless.
(Click image to zoom)
Here are the statistics of a site we optimized. See that the vast majority of traffic is coming from searches. There are hundreds of new visitors each day. While direct traffic is a much smaller percentage than the previous example it’s still a larger over all number this indicates this site is successful and has converted a portion of that search traffic into loyal returning customers.
Case Study: http://www.webmanla.com
Our own website. After being online for less than 4 months we already ranked 8th out of 131 million results of “web design la” which is our primary keyword.