Category: Website Design

Website Design

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Google Organic Search Engine Optimization

In recent years, the internet has boomed and with it, the huge amounts of information on line grew exponentially. In order to find relevant information we use Search Engines like Google Yahoo Bing Etc, to sort through the massive volume of information out there.

Organic SEO what does it mean ?

The majority of us are familiar with the most traditional search results from Google and the fact that we can simply find what we are looking for in Google

Google Organic Search Engine Optimization.
Google Organic Search Engine Optimization.

within the first 5 results.  This fact has turned the Search Engine Optimization into a very desired feature in today’s web. A recent on line survey that I read, says that less than 5% of all websites today on line are optimized for search engine friendly standards. In our current line of work, it shortly doesn’t surprise us and we see it on a daily business, well design site simply kept hidden from visitors eyes by “hiding “ in the deep search results of google organic search results.

A whole industry of Search Engine Optimization Services has grown around this fact, Generating billions of dollars a year, to google and supporting companies to improve site’s natural search ranking.

Our Company web deisgn LA specializes in Search Engine Optimization services. Google considers Many factor before ranking a site, domain age,  iniquity of content & of course number & quality of link positing to the site are just few of the factors Google takes into account before ranking a site in the organic search results.

Google Vs. yahoo Search Engine Optimization

Today internet users and online service consumer to try and understand this “phenomena”. So,  to speak of SEO, we have seen a variety of companies offering internet services any where in between $200 per month to $2800, 1-time payment in order to improve you search engine rankings. The vast majority of them will do absolutely nothing to your search results rankings or to Organic Search Engine optimization of your site in Google, specifically and or other search engines. there for will have 0 (zero) impart on your business performance. to put it simply The market is full of scammers…. This unfortunate fact leads to the entire industries having a bad name and you hear more and more people saying: “you cannt get anything does with those SEO companies” this could not be further swat from reality we have outstanding results on a few sites we have worked on.

Organic Search Results

It is  an arguable discussion that all you have to do is  try and rank your site for Google’s first page of results and the rest of the search engines will follow….

Amazingly, we found this assumption to be true in many cases, we optimized www.herculesvanlines.com
only for google and after not checking the rankings in yahoo and other engines we were amazed too see the site ranked high even in Yahoo organic search results … now you can find www.herculesvanlines.com in a many top searches for moving, and moving companies in LA and in CA.

more in our next SEO article

The Benefits of Web Design Software to Your Company

web building

There are several things that a business must have in order to be successful. One of these things is the correct presentation of their online presence. Their online presence can be made evident through hiring the perfect web design company and having them take on your project and make it the next big thing to hit the search engines and consumer eyes. A big role of this is included by web design software.

Deciding on the type of web design software to use for creating a unique appearance online can be difficult for those that have little knowledge on the subject. There are several software programs that allow the customer to use and manipulate the data and images that they input into the program. However not all of these programs can be manipulated enough by the customer to create the ideal website of their choice. This is why many of the major web developers use special web design software to help them accommodate their needs and that of their clients.

Web design software should allow the editor access in creating more than one amazing website to use for potential revenue or consumer purposes. Code entry, completion, and validation are also necessary within a software program to help develop and maintain the online presence without any interruptions on multiple browsers. As many consumers will be using various devices to connect to the company’s website, there is a need for a software platform that helps accommodate each of these devices from desktop to laptop computers, phones, and tablets. The software should also be available to both Mac users and Windows users.

Although the choice of web design software can be up to the client alone, having one that is user-friendly and functional to where the client can update and enter in information that they see necessary is best. This will ensure that even though the company has a hold of what is needed to make the website look and feel amazing, and the client can also tweak it to their needs as they may change. Some of the web design software will allow the user to create the site on their personal computer and upload it to an online host. This can be very beneficial when it is time for the site to undergo maintenance. Instead of having the website down for a few days to implement the changes directly on the website, the web designer can use the software on their personal computer and upload it in bulk to help the maintenance time go from two or three days down to maybe two or three hours.

As a business, you should get the best possible outcome for your spending. Hiring a company that can provide web design, development, management, and do all of this continuously and effectively will be the make it or break it of your business. In order to stand out from the crowd and be seen for what you have to offer with a web appearance that pulls in customers, hiring a company may be the only way to survive against the competitors.

Picking a Web Design Company that Works For You

Web-Design-Los-Angeles-14

There are several people who consider themselves to be wonderful web designers and developers but there are only a handful of people who are actually employed with a web design company and can meet every need of the client. A web design company can offer a client many outlets and ways to promote, design, and manage their website but there are tons of things beyond that which should be considered when choosing the perfect web design company to suit your business needs.

The first thing that must be done before comparing and contrasting web design companies is to assess your situation. There might be some things that you need to have handled inside the company instead of purchasing services outside of it. However, when consulting a company regarding web design they will more than likely offer you a long list of services that they provide to businesses just like yours. After assessing exactly what you need you should have a list of the following:

  • Outlook on intended audience
  • The budget for the website
  • The Overall goal of the website
  • The overview of the marketing scheme
  • The responsible parties for the project

There are many different types of websites that will be offered through design companies such as HTML, e-commerce, database, flash, or your businesses own unique content management system. In order for the web design company to meet your needs you must know beforehand which type will benefit your consumers and your website appearance. The knowledge and skills needed to design a website can only be had by professionals who have previous experience and samples to provide that connect specifically to what you are asking for whether it be HTML or flash or any other type.

The portfolio of a web design company is also very beneficial to seeking one for hire. There are many companies that only specialize in certain areas of web design and do not offer the complete packaged services that may be needed. This can be a set back and end up costing the client more money in the long run to hire several companies to do the job that one company should be able to do entirely. When the client is satisfied with the portfolio of examples and has an ideal budget in mind, contacting that web design company is the next step.

It is advised to always get a formal contract drawn up so that there are no disagreements later when the work is underway. The contract also offers a plan for what the company will offer the client, what the client wants, what the price will be, and how long it will take to get the job done successfully. It should also have any problems that may arise outlined in it to avoid unnecessary setbacks. For some companies, guarantees are the cushion that helps the client rest easy knowing that they have put their website in the right hands. Any guaranteed offered should also be evident to the client so that future plans can be made to establish a business relationship and develop the perfect website.

 

Using Web Designers For Your Design Needs in Los Angeles

Google Higher Organic Ranking
Google Higher Organic Ranking

There are several companies that offer services such as web development and web design in Los Angeles.  Many of them contract web designers to help during times of need where others might hire them permanently to developed, design, and manage their interrelated websites. Web designers are not solely designers but they are also looked upon to have many other skills such as e-mail marketing, report creation, and online management of websites and online stores. Los Angeles and surrounding communities have a huge selection of website designers but there are only a few that can be perfect for the job.

A web designer must be able to design a website with analytics coding in place. This will help track the site’s usage from members or guests visiting the website and what they clicked on after they were on the main page. It is very beneficial to have a web designer who can offer the interpretation and reporting of website analytics. It will save you, the client, time and money with having to sift through the traffic and pick apart what’s being viewed the most to what needs more content and work surrounding it.

One bonus of hiring designated web designers or web design businesses in Los Angeles and surrounding communities is that you not only get a great look and feel to your website but you also have the chance to mimic that look and feel into email. Most if not all web designers can also create a basic template for e-mailing out marketing messages. This will not only benefit the appearance of the company but also that of the way they do business.

Web designers also offer blog customization and management to their clients. Of course it will be similar to the look and feel of the website or have a different theme if the client chooses. Although the customization and setup of a blog is very vital to it being successful, the management is also a key part in creating that success. An unmanaged blog or a blog that is not properly maintained can drive readers away and cause traffic to hit rock bottom. No client wants this to ever happen and the only method of prevention is hiring someone to manage the blog so that traffic will increase instead of decrease.

There are many other functions that a web designer implicates in web designing besides appearance, blog creation and management, sales presentation development, and of course the pay-per click campaign management. Professional web designers also make sure that the site you are getting is usable and friendly to newcomers who have little knowledge of technology. One of the great things about a redesign is that the consumers or the audience who have previously been involved in the website can also have input. As a highly qualified and skilled web designer will promote your business by the appearance, they will also be able to promote customer involvement by offering surveys or managing interviews with the customers to help develop a new redesign of the old page.

What You Could Expect With Web Design Pricing

Web Development Los Angeles
Web Development Los Angeles

When you decide to start a website one of the first questions that you will probably ask is, “Can I afford it?” The cost of having a webpage created for you can vary from a few hundred dollars to extremely expensive. There are several factors that affect the price.

Many people assume that starting a website is as simple as registering a domain name, purchasing a yearly web hosting package and then using the perfect pre-designed theme. While it is possible to start a site this way, you will quickly discover that your site is just like every other one out there and that the page isn’t doing what you wanted it to do.

This is the reason why you should choose to have the page designed for you by a professional. It will cost you more money up front, but will leave you a properly functioning, one of a kind website that is capable of competing within top search engines.

Once you have a general idea of what you want your website to look like you can start to budget the cost of designing it. Each of the following things you may consider a necessity to your site and each of their cost varies.

  • Is this a brand new website or a site that you would like a redesign? Obviously the cost of a new site is significantly more. The base cost of a redesigned site on average is $200, whereas, the cost to start new averages at about $500.
  • Is the site going to require management for content or a blog? If so, you can figure in another $200 into your budget. If the system for managing content and blog still needs install, that will be about another $200.
  • Will you have a mobile website? That will cost another $500, plus an additional $100 for each mobile device, such as cell phones and tablets.
  • How much content do you need created for your website and how much will you supply yourself? For each page of typed content that you supply, you will be charged about $150 for each page. For the pages that you need created, you be charged around $500 for each page.
  • What special feature, SEO, social media, etcetera, will you need for the site?
    • Newsletters- $400
    • Photo Gallery- $200
    • SEO- $500 to $4000
    • Social Media- $500 to $2000
    • Surveys/Contact Forms- $300

The figures here are just a price range and may vary according to the needs of each individual or business. There are several other special options that you may require for your website. Each of these will have prices that range from hundreds to thousands of dollars.

Will the website require multimedia, such as video or flash? This will cost around $1000 total, $500 to create the multimedia and another $500 to put it on your webpage.

  • What are you planning to do about graphics? Supplying them yourself will cost around $200. If you choose to use a web template, that will cost about $400. If you plan to have a design firm create your websites designs for you that will be near $1000, at the very least. Your website will probably also require buttons and icons. If so, that adds about another $300 to the budget. What it comes down to is, the more graphics for the page, and the more original the graphics are, the more money it will cost you.
  • Who is going to maintain your website? The cost for maintenance of a website is going to be, at the least, $50 a month.

So when it all comes down to it you can spend anywhere from $1200 for a basic website, $1400 if you add a few extras to your site and the cost of a full website on average runs about $2800. However, these prices do not include anything special. If you add in things such as mobile access, monthly maintenance, and videos your website could end up costing you about $10,000 with monthly fees of around $500. Like many other products and services, you get what you pay for. Therefore, the more you spend, the more unique and productive of a website you will have.

What It Takes to Begin in Web Development in Los Angeles

While Los Angeles, California is not among the top 10 U.S. cities for computer programming, it is still a great place to find a job in this field. And while most people may assume that web development is a career itself, it is more a field of working involving many different jobs. Such as:

  • Writers
  • Designers
  • Database Administrators
  • Product Managers
  • Project Managers
  • Programmers
  • Researchers

Web development really requires a team of people who are charged with handling every aspect of a website, from start to finish, and even continuing from there if they offer site management and maintenance.

When looking for a job in Los Angeles’ web development field you need to know what part of the development team you want to work on. Do you want to be the one who comes up with the main theme for the site, or do you feel your talents would be better suited to programming the site or providing its content. Other parts of the team are in charge of building the site, marketing it, providing support and the overall design of the website. Also, large development companies most often have a person to fill each role on the team. If you work for a smaller company, you may be required to have knowledge in more than one aspect of web development.

  •  Positions within the web development team include:
  • Programming- create both the back end of the website and the front.
  • Technical- produce a site that has content supporting the business, make sure that it is easy to navigate, and coordinates the front and back ends of the site.
  • Management- knowledge of the product of business category the site corresponds with
  • Development- writes and edits the content to be used on the website

Being part of web development in Los Angeles involves many long hours. The reason for the extended hours is that you while many jobs end at five o’clock, and most problems can be dealt with the next day, websites cannot be improperly functioning or completely down without the business losing money. You could be called upon anytime, day or night, to fix an error with an order processing program or a glitch in one of the sites links.

To stand out among the other professionals trying to get into web development in Los Angeles you will need to be widely skilled. Knowing HTML, XML, CGI, and other scripting and markup language, as well as, development tools such as Acrobat and Dreamweaver and programs like Photoshop and Illustrator, will make you more of an asset to any web development company.

It also makes you stand out in Los Angeles web development industry if you have prior in depth knowledge of the World Wide Web and how it functions, are experienced in doing research online and off, keep up on trends that revolve around e-businessess, are exceptionally functional with a team, can communicate well with others, are highly organized, possibly a persuasive personality, and in some instances possess management skills necessary to get the job done over many platforms.

What Does a Web Design Company Do for You and Your Website?

What Does a Web Design Company Do for You and Your Website?
What Does a Web Design Company Do for You and Your Website?

When you decide to that you want to have a website for your business, the first thing you need to decide is if you are going to create the site or hire someone to do it for you. It may sound simple to create a webpage, however a lot more goes into it than you may think. This is why most people decide to go to a web design company to have their website professionally created.

  • A web design company is broken up into four separate departments:
  • Design Department- handles the sites graphics and layouts
  • Development Department- in charge of programming the site
  • Marketing Department- takes care of the sites content, as well as, business goals and any analysis that may be needed
  • IT Department- which handles the webpage’s hosting

Most people assume, incorrectly, that creating a website is as simple as registering a domain name, finding a web template, and then using a program, such as WordPress, to create the site. While this will allow you to create a simple website, you’ll definitely want a web design company to create your site if you want it to have a professional appearance, as well as, function properly. You inform the designer that you are working with about your customers, explain what your business is about, and what you hope to gain from having a website, and they will handle the rest for you.

The general blueprint of creating a website is as follows:

  • Consultation (Initial) – meeting with the client to let them know what your company does
  • Consultation (Design)- finding out what the website requires
  • Proposal- Website outline and estimate of costs
  • Clarification- finalizing the design, timeframe, and cost and signing the contract
  • Developing- creating site and e-mail accounts, buying domain name, and purchasing web hosting
  • Launching- getting the website up and running

Different web design companies specialize in building a specific type of website, some might focus solely on large companies, while others place theirs on smaller businesses. Another difference in these companies is that some also use languages such as ASP and JavaScript, while other stick to strictly using HTML. Another option some companies use is content management systems, such as Drupal and Joomla. You will want to keep this in mind when choosing a company, because it has a direct effect on the functioning of your site.

Here are some of the tasks that a web design company takes on:

  • Determining the clients requirements and goals and providing an estimate of the cost to create the website
  • Negotiating a contract between the company and the client
  • Creating graphics, as well as, designing color schemes, layouts and fonts, while achieving the right markup and style
  • Creating the sites data base and making sure that the site will properly function
  • Hosting the site and debugging any problems
  • Optimizing the websites ranking with search engines and registering the sites domain
  • Also, re-designing sites for pre-existing clients, as well as, new clients

So, as you can see, there is a lot that goes into creating a webpage. A web design company does all the work of creating a professional website and keeping it running smoothly, while allowing you to put your focus on your business. The cost of these company services can vary greatly. Therefore having a consultation about what it’s going to cost you in the beginning and during the month to month upkeep is advised.

Starting out in Santa Monica’s Web Design Industry

Starting out in Santa Monica’s Web Design Industry
Starting out in Santa Monica’s Web Design Industry

California has always been a top choice of residence for people who have chosen to work in industries that revolve around computers and the Internet. Areas such as The San Francisco Bay and Santa Monica, where Yahoo! is located, have remained among the most popular of areas within California for this industry.

The list of web design companies and individual designers for Santa Monica is practically endless.

There are many companies in the area that offer web design and management for varying prices but how do you know if you’re getting the best deal for your money? Upon reviewing many of the companies you’ll notice that some of them do not provide the complete package of services needed to properly set up, design, and maintain your website.

For those on the other end of the spectrum, wanting to find a job within web design can be just as hard as finding the perfect web design company to fill all of your needs.

Due to the huge amount of web design companies in Santa Monica, is a great place to start looking for the perfect web design company. It can also be a great place to start out in the industry for new college graduates. The employees before being hired have provided a professional resume and a portfolio that stood out and left an impression on the company. Before anyone is encouraged to apply for a job in the web industry they are given a few tips on how to get acquainted with the position. A few tips might be:

1.  Take advantage of software- Top-notch software maybe too expensive when you are first getting into this line of work. There are always trial versions of software available for download. You can almost always find used versions of the software, also. This will help you produce the best possible portfolio.

2.  Remain Creative- It might be hard to avoid “Designer’s Block”, but there are few tips that may help. Browsing the Internet may help remove the block and restart your creative flow. Seeing something that catches your eye may get you headed toward something brand new. Also try:

  • Music
  • Catch up with family and friends
  • Magazines
  • Books on the web design
  • Anything that helps you relax is a great way to get your creative juices flowing again.

3. Blogging- A very popular trend lately is blogging. Creating a blog and writing about yourself and working in the Santa Monica web design industry works to get your name heard and work seen by many potential clients and employers.

4. Resume- Take your professional looking resume to the web design company in Santa Monica.

You want to keep in mind, when applying to these different Santa Monica web design companies, what your strong points are and where you could possibly need more training. Some companies provide all the bells and whistles when it comes to services, from registering the domain name, to providing content, all the way to the maintenance and upkeep of the site. Other companies may focus on just some of the aspects. Still, others may start with a web template, rather than starting from scratch, which might be something you are more comfortable with.

Finding a job in Santa Monica’s web design industry is, for the most part, no different than finding a job in any field in any city. While the competition may be steeper, it still comes down to looking and sounding professional, getting your name known and having your work seen.

Web Templates: What are they, how to find the right one and where can I find them?

web design and development
web design and development

What exactly is a web template?

To put it in the simplest terms, a web template, an integral part of website design because it dictates the look, feel and structure, is basically a blueprint or an outline that helps to create a webpage. They are used to assist in the set-up of any kind of website and aides in differentiating between presentation and content.

 Although a web template is only used for those who wish to bypass the creation of coding from scratch, finding the perfect web template is the first step when you begin building a website, no matter what the site will be used for. This tool makes it possible to create an amazing website without the need of designs skills. It also saves you money, as well as, time. There are a probably millions of web templates available which may make choosing one the right one difficult. Hiring a professional web design company will not only speed up the process of choosing the perfect template but they might be able to provide templates to you that suit your business needs.

How do you choose the right template for your website?

When trying to find the perfect template for your site, you need to keep five questions in mind to be sure it will fit your needs.

1. How large of a website am I going to build? A single page website has different requirements and needs than ten-page website.

2. What is the page going to consist of? The type of template you need for a page that contains a lot of pictures will be much different for a page containing mostly text.

3. Will I need to do much for the web template to fit what I want my webpage to look like? While you can make changes to a web template if you need to, it is much easier to find one that is already set-up how you want it to be. While it may take longer to find the right one, it will save you time in the long run.

4.Will I be provided customer support? Any respectable web template company will have representatives available to assist you. While the whole point of using a template to build your site is so that you can do it on your own, you still might hit snags along the way. Being able to contact a support technician, you will be able to get through the problem quickly and get back to designing your website.

5. Who designed it? A perfectly designed web template will be created by both a web designer and a programmer, or someone who is equally experienced in both aspects. When both of these skills are combined you end up with an easy to read, quickly downloaded website that will work in any browser and easily found with all search engines.

 Where can you find web templates?

There are thousands of websites that are templates. Some are offered free, while other will cost you money. And the price of the web template can vary quite a bit based on many factors, including who created it, how large it is, and what kind of site it will be used to create it. The best way to find exactly what you need is by visiting different websites and browsing through the ones that they have available.

Using a web template will assist you in making a professional looking website without needing any design skill. And by keeping the five questions above in mind when choosing, you will be able to find the perfect template for your website. Before proceeding, consulting a web design company is advised. Some aspects of web templates are new and will require the help of a professional in order to develop them to suit your site.